Daria Popova ©2026
Portrait of Daria Popova Open to Summer 2027 internships
[ UX Research · Human Factors ]

Daria
Popova
UX Researcher

MS student in Human Factors Engineering at Tufts with 4 years of UX/UI experience, mostly in healthcare. I find where people get confused or stressed when using a product, and turn that into clear design changes.

[ 01 · In numbers ]

What I bring

[ Featured case ]
Putivnyk: the first 90 days of newcomers in the U.S.

Interviews, usability test, personas, journey map, app concept.

Read the case study ↗

[ Research ]
60+

usability tests run

[ Experience ]
4 yrs

UX/UI in healthcare, SaaS and real estate

[ Impact ]
+40%

online appointment requests after a clinic redesign

[ Now ]
MS

Human Factors Engineering, Tufts, Dec 2027

[ 02 · Research ]

Research

IDEA Lab @ Fletcher, Tufts

Oct 2026 - Now Project team member, MigrantCompass
  • Work on MigrantCompass, an app that helps newcomers navigate life in the U.S., as part of a lab research team

Putivnyk Independent

Sep - Oct 2026 UX research case study: "First 90 Days in the US"
  • Planned and ran user interviews and a usability test with newcomers; turned findings into personas, a journey map, and an app concept

MS thesis research In progress

Nov 2026 - Now Advisor: Prof. Dave Miller, Tufts
  • Comparing AI-simulated participants with real people in usability testing of medical interfaces
[ 03 · Experience ]

Experience

Orcatec

Mar 2026 - Now Marketing Operations Manager, incl. UX/UI prototyping · B2B field service SaaS
  • Product prototyping: design interactive HTML prototypes for new features: AI Front Desk setup, customer type settings and route optimization, with several UX variants to compare
  • Iteration & QA: take prototypes through many versions and check every screen with automated visual QA (Playwright)
  • Usability feedback: support clients day to day, walk them through features, see where they get stuck and collect feedback on how easy each feature is to use
  • Research to product: turn recurring usability issues and client pain points into product recommendations for the team
  • Designed the Communication Center pricing page and analyzed the telephony feature flow

Jax Lifestyle Medicine Clinic

Sep 2025 - Mar 2026 Growth & Patient Acquisition Manager · Jacksonville Beach, FL
  • Talked with prospective patients daily; designed and built the clinic website in Webflow

Northeast Florida Lung Clinic

Jul 2024 - Mar 2026 Web Developer / UX Designer · Jacksonville, FL
  • Redesigned the clinic website from patient journey maps; online appointment requests grew 40%

NIX United

Sep 2020 - Oct 2023 UX/UI Designer, promoted from Junior to Mid-Senior · Kharkiv, Ukraine
  • IVF patient platform: moderated usability tests of booking, test results and treatment schedule; found confusing medical terms and users lost in multi-step flows; led changes to plain-language copy, a clear treatment timeline and shorter onboarding
  • Donation and finance-tracking platform: interviewed volunteers and military personnel to define needs and flows
  • Dashboards and filters for a data-heavy real estate platform
[ 04 · Education ]

Education

Tufts University

Expected Dec 2027 M.S. Human Factors Engineering · Human-Machine Systems, Computer Interface Design, Behavioral Statistics (R)

A Level School

2019 - 2020 UX/UI Design, year-long program · Kharkiv, Ukraine

Kharkiv National University of Economics

2015 - 2019 B.S. Finance and Credit
[ 05 · Toolkit ]

Methods & tools

[ Research ]
Moderated usability testingHeuristic evaluationA/B testingUser interviewsSurveys & questionnairesCo-design sessionsPaper prototypingWizard of Oz testingBehavior analyticsMental workload assessment
[ Synthesis & analysis ]
Affinity diagrammingPersonasCustomer journey mappingSmall-n studies & permutation testsBehavioral statistics in RAI-assisted research
[ UX/UI design ]
User flowsInformation architectureWireframingInteraction designHigh-fidelity UIInteractive prototypingDesign systemsData-heavy dashboardsResponsive web & mobileHTML / CSS
[ Tools ]
FigmaR / RStudioAdobe XDPhotoshopIllustratorWebflowHubSpotClaudeChatGPT
[ Languages ]
English (fluent)Ukrainian (native)Russian (native)
[ Reach out ]